Instagram has been adding exciting updates to enhance its user experience regularly. New updates make Instagram more of a productive application and bring useful content to the users. In this trial, Instagram has introduced a new feature called ‘Guides.’ by which the users can search and find tips and recommendations by their favorite Instagram stars and celebrities.
Instagram wants to focus more on useful and inspirational content from the social media app’s top influencers. The new guides feature delivers quality content that is more useful than regular content. During this COVID-19 pandemic, Instagram has identified the need for wellness content.
Digital presence has increased by multiple folds due to lockdown and quarantine scenarios. This is the time where social media applications play a vital role in spreading any message. It looks like Instagram wants to spreads wellness by all means with the new guide features.
Similar to the IGTV feature, Guide will also get added to the app. Using the Guide feature, the users can choose the content, from the creators and their favorite celebrities. To view the guide option, you need to browse through the profile of the participating organization or the creator and click the ‘Guide’ option.
Just similar to IGTV and other tags, the Guide feature will be visible through the explore option available in the app. A guide can be shared with your friends on Instagram through a direct message by hitting the share option. It is a good sign that social networking platforms are launching various measures to incorporate good content. It is more of a responsible act by the firms to ensure only useful, healthy, and motivational content translated to the users.
We would be waiting to see when would the new feature be rolled out in beta and to the live version. One has too explored the features of the new add-on in Instagram and decide how good is the latest addition to the app.



